Surviving the Apple iOS 14.5 Fallout: What’s Next for Marketers

For those who don’t know, Apple rolled out iOS 14.5 and changed the online advertising landscape forever. For months, we have been discussing the possibilities of what these changes will mean for advertisers and marketers everywhere. Anyone who relies on third-party tracking is going to have to change the way they do things and how […]

The Time to Talk About Chatbots is Now

Nobody wants to talk to you. But don’t take it personally. It’s a trend that’s happening everywhere. The phone in your office probably doesn’t ring nearly as much as it used to. And when it does, it’s likely you aren’t answering to numbers you don’t know. People prefer emailing or texting to calling. They order […]

Social Selling: Build A Personal Brand And Grow Your Sales Pipeline

Personal branding has become a topic of focus in digital marketing in recent years. It’s valuable whether you are a one-person show under a brand name, a business professional on your way up the ladder, or the owner of a large company. Growing your personal brand is important for the simple reason of trust: Audiences […]