Audit & Focused Strategy

GOOD MARKETING STARTS WITH YOUR "WHY."

FOCUSED

STRATEGY

We begin our strategy with an audit of your marketing and business. Part of that marketing strategy development is deeply understanding the competitive landscape, understanding what has worked for your company in the past, and identifying what has not worked.  

From there we move into the research for your customer, developing their buyer persona’s and gathering the data to develop the marketing and communication strategies that will resonate with your customers and new prospects. All of this research and development will pool directly into the creation of product lifecycle plan development and the execution of those strategies.

By rebuilding your strategy with growth in mind our team helps clients convert more traffic into leads, leads into customers and leverage data to grow smarter, and promote continuous improvement.

DIGITAL

AUDIT

We will conduct a full digital audit of your website, SEO, content and all marketing channels.

Understanding the needs of the customer and establishing their voice occurs through our  voice of the customer program. We will identify your buyer personas, and developing a key messaging matrix that will be the roadmap for us to develop content for any of the tactics we outline in the marketing, communication, web, social media and product lifecycle strategies. 

As opposed to outdated strategies that can annoy a prospective customer and deter them away from your website, inbound marketing strategies align content to each stage of your buyer’s journey to guide people through the decision making process

  • Brand Development
  • Website
  • Email Marketing
  • Social Media // LinkedIn & Twitter
  • Webinars / Funnels
  • Content Marketing &
  • Storytelling
  • Technology Stack
  • Digital Advertising

 

Let's connect.

Have questions about marketing, branding, or your online presence? We’d love to chat. There’s no commitment—we’d just love to have a conversation, get to know you, and understand how we can help you achieve your lead generation goals.