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Communications and Media Services

As digital marketing, big data, and social media continue to evolve and scale key areas of communications – thought leadership, personal branding, key messaging and buyer persona development – are becoming even more important to successful digital activations. As brands seek to get in front of audiences large and small, digital and traditional, your company needs a partner like ILS that can integrate the distribution of your marketing, communications, and content in any channel and cut through the noise for effective amplification, even in niche markets.

 

Gaining personal or company visibility amidst the noise of 24-hour news cycles, social media posts and competitors who are consistently championed as “experts” in your field, becomes tougher by the day. The near-death of traditional print publications (newspapers and magazines), the emergence of pay-to-play blog journalism and the consistent clamor of personal branding that screams “look at me/us” instead of “look at what we can do for you” – can make your brand invisible and lost in a publicity vortex making it difficult at best to stand out.

 

Our strategic communications experience in working with small and medium-sized companies and with burgeoning individual “influencers”build a roadmap and strategy to get you in front of the people YOU need to in order to drive new relationships, referrals and yes, customers.

Contact us by filling in the form below or calling us at 248-291-7317.

Strategic Communications Strategy

Development of the right message and pitch that will provide differentiation for a viewpoint or business goal.

Media Placement and Pitches

Our relationships with local, regional and national reporters, gives us access to multiple media platforms to promote your business including TV, radio, traditional print and blogs.

Press Releases and Pitch Sheets

We can develop brand stories that are compelling, pitching in a way that helps reporters make the case to their editors, while still carrying the message of your company.

Web content and messaging

Telling your brand story is important accoss all media, including your own. Website copywriting can make or break a first impression. We can help with that.

Submission for awards

Whether it be a 40 under 40, best place to work, or x of the year in a specific industry – we continually know how to get our clients noticed by writing compelling award submissions.

Client Audits

Interviewing company clients to determine how they’re viewed in the industry by the people who matter most – those who pay them. This service is valuable for gaining insight into customer relationships, their spending habits, and comfort level with your brand/company.

Crisis Communications

We assist our clients with crisis communication both before and after a crisis forms. Having a plan is key, as is being able to react quickly. If and when a crisis happens, we can craft the internal and external messages, keeping clients OUT of the paper and reducing news cycles.

Cause Marketing

Have a great cause to promote? We have years of experience matching companies with non-profits to promote community values and giving back as a cultural norm.

Thought Leadership

We help you stand out in a crowded field by determining your expertise and build online and written content that makes reporters and trade associations understand your value as subject matter experts.

Key Messenging

Your voice on your website, social media channels, in articles and more needs to reflect the keys to your services to customers and/or clients. We can help you identify these core messages to communicate in a cohesive way.

Personal Branding

Branding is a challenge these days with more and more people declaring themselves personal brands, but what makes a business' personal brand stand out from the rest? How are you unique from your competitors, we will help you drill down on how your brand is different how to combine that with key messaging to be unique.

Buyer Personas

Do you understand who your customers are? Do you know where they hang out online? Which social networks they gravitate toward and how to best to reach them there? We do the research that finds this audience and highlights how they plan their purchases and what key touchpoints you need to reach them using marketing funnels.

Podcasts

Need a show theme? We have you covered! We also provide advice on equipment, distribution, and creative topic ideas. With our media and podcast background, we can help get your podcast off the ground with advice on anything from subject matter to host training.

Blog / Article Content Development

Writing a blog post? Who has time for all this content that's needed to keep a marketing funnel full of new ideas? We do! We can curate ideas and draft blog posts that will keep your ideas hopping and bring more potential customers into your funnels.

Get in touch with us about PR and Marketing!

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