Surviving the Apple iOS 14.5 Fallout: What’s Next for Marketers
For those who don’t know, Apple rolled out iOS 14.5 and changed the online advertising landscape forever. For months, we have been discussing the possibilities of what these changes will mean for advertisers and marketers everywhere. Anyone who relies on third-party tracking is going to have to change the way they do things and how […]
The Time to Talk About Chatbots is Now
Nobody wants to talk to you. But don’t take it personally. It’s a trend that’s happening everywhere. The phone in your office probably doesn’t ring nearly as much as it used to. And when it does, it’s likely you aren’t answering to numbers you don’t know. People prefer emailing or texting to calling. They order […]
7 Tactics to Work (& Rework) Your Marketing Content
Buzz, buzz, buzz. Information on the internet drones on like a nest of bees. There’s so much content on the web it’s easy for your message to get drowned out, unheard, or forgotten. Don’t despair. Like a trumpet across the football field, your content can be heard above the fray and reach your targeted audience. […]
Four Considerations In Lead Generation
Budget planning for any phase of marketing can be like a game of whack-a-mole these days. With new technologies emerging, luring consumers from one platform to another, it is hard to keep up with software, training, and even personnel. However, there are some hard and fast truths about digital and inbound marketing, lead generation and […]
How To Incorporate Voice Search Into the Marketing Mix
Marketers must be able to identify new marketing channels and be agile enough to adopt them successfully. We’ve seen it before with the introduction of digital marketing and social media marketing. Voice search technology is poised to be the “next big thing” in marketing – and it’s set to transform the way we find, research, and […]
On Marie Kondo and The Life-Changing Magic of Tidying Up Your Marketing
Do you remember the days when everyone was talking about Marie Kondo, the Japanese organizer/author whose cleaning philosophy revolves around efficiency, editing, and empathy for the things which we surround ourselves? Come to think of it, those three items are also hallmarks of great marketing, so we decided to take a closer look at how […]
How to Master Social Media: What works best?
Social media marketing might be the most exciting way to reach customers, but it’s not always as easy as it looks. What seems like effortless engagement by savvy businesses is actually the end product of extensive research, scheduling and testing. The absence of those factors can transform social media marketing from a lucrative tool to […]
Social Selling: Build A Personal Brand And Grow Your Sales Pipeline
Personal branding has become a topic of focus in digital marketing in recent years. It’s valuable whether you are a one-person show under a brand name, a business professional on your way up the ladder, or the owner of a large company. Growing your personal brand is important for the simple reason of trust: Audiences […]
Does Email Still Deliver Results?
The problem with email marketing is that the word “spam” is one of the first to come to mind. Maybe we all have a little residual trauma from the days when unscrupulous businesses would flood our inboxes with irrelevant messages and email programs hadn’t developed filters yet. The good news is that while consumers might […]
7 Steps to Creating Content That People Want to Read
An estimated 60 percent of content produced by B2B marketers goes unused. This means that much of what content marketers produce ends up being, by definition, a waste of time. Producing content that does not get used can be frustrating for marketers and an extremely inefficient means of using brand marketing budget. Success in content marketing requires dedication. Eighty […]
