matt norwood

Criminal Defense Attorney

Professional Services - Legal

Business Goals

Attorney Matt Norwood wanted a custom, integrated and data-driven digital marketing strategy with targeted cross channel key messaging that would help him reach and connect with his targeted audience base to develop more leads into his pipeline that fit his specific practice areas.

The Solution

Needs Assessment and Strategy Development

We conducted a full audit of the brand, messaging, website, SEO, content, advertising, media reach, online reviews, and all supporting marketing channels. We then executed a competitive analysis and overlaid those insights into a full inbound marketing strategy and strategic recommendations for the whole year.

 

 

Audience Refinement & Key Messaging 

Understanding who your target audiences are, what is relevant and how you connect with them is a key foundational piece to elevating your brand and evolving your marketing efforts. We refined Attorney Norwood’s audience targets and uncovered what drives them and where they live online. These insights were the basis of new key messaging, content, and SEO strategy. Additionally, these insights guided how we would leverage custom and highly targeted data for paid media and social advertising.

 

 

Roadmap, Budget, and Timeline 

Having an organized and detailed plan for how and when you will achieve your goals, measure KPIs and execute the strategy is how you make the space to get things done, stay within budget and remain on time. We took our strategic plan and recommendations and developed a full road map, assigned budget, and laid out the timeline for executions in each marketing channel to achieve the goals outlined in the strategy.

The Results

Matt Norwood is one of the most highly rated and reviewed attorneys in Michigan with consistent year over year growth and a highly engaged community and customer base that provides continuous referrals. 

 

What people are saying about Matt:

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