Metro Detroit-based firm headed by Nicole Hudson and Mark Gilman creates a unique model to serve clients’ full service strategic digital and communications needs
METRO DETROIT, Mich, November 14, 2018 — Digital marketing and communications veterans Nicole Hudson and Mark Gilman have launched Pitchnoise, an integrated strategic communications firm, as a division of Metro Detroit-based Inbound Lead Solutions (ILS).
Post-merger, ILS will be one of the few full-service Digital Marketing and Strategic Communications firms in the Midwest. The benefits for all clients are substantial: Pitchnoise customers gain new tools to make smarter decisions when measuring and managing the impact of digital and traditional marketing efforts and gives them a broader range of services to meet their marketing, communications and business development objectives. Inbound Lead Solutions customers have access to a larger selection of experts to develop communications strategies, key messaging, written content, brand storytelling and deeper relationships within the media.
In forming the new division, Hudson and Gilman noticed that many businesses have struggled to manage the transition to a world dominated by digital media. “Falling sales, poor online reviews from consumers, or inability to track and respond to social media are common symptoms of the larger core problem many businesses have,” said Hudson. “With a never-ending list of responsibilities, many business owners and marketing professionals struggle to find the right mix of tools that garner the most success.”
Pitchnoise’s mission is to work to revolutionize the understanding of your marketing within the full buyer journey and build a communications strategy so customers can master the factors behind the success of campaigns. Hudson, a leading expert in digital marketing with more than 15 years of experience, met Gilman on a non-profit board in Detroit two years ago, and the two have been working toward a merger since then. “We spent a long time looking at what my strategic communications clients and her digital customers were lacking in a comprehensive marketing approach,” said Gilman. “We determined that our respective company skill sets were not only complementary but necessary to help our customers measure and reach their strategic goals.”
Gilman brings more than 20 years of experience in strategic marketing, corporate communications, and a full range of consulting. Before establishing PitchNoise, he held a variety of communications roles as a Navy journalist, then transitioned to managing talk radio stations and hosting shows before finding a niche in Fortune 100 corporate communications and law firm marketing.
Before founding ILS in 2013, Hudson was responsible for launching social media and digital campaigns both at Kenneth Cole and at marketing agencies in New York City. She also worked in franchise development for one of the largest multi-brand service-based franchisors, the Dwyer Group, now Neighborly. As a student, she studied psychology in college before migrating to marketing in the professional world. “In a strange way,” she said, “that background in psychology prepared me for a career in digital marketing because so much of the work I do is consultative in nature.”
Pitchnoise had primarily focused on professional services and non-profit organizations but has broadened that industry reach recently to include tech, all professional services, education, political, retail and manufacturing. Hudson and Gilman now work with clients all of sizes, from sole proprietors to multi-national firms with hundreds of employees that focus on both a business or consumer focus. In addition, they still work extensively with non-profits and in the political sphere with development and fundraising strategies that align with digital marketing and targeted advertising.
“To cut through the clutter and understand where your customers or clients are finding you, alignment is needed between sales, marketing, and communications,” Gilman said. “We know how to use each of these elements and where you should put your marketing resources given your profile. And we can supplement the skill set of our customer’s internal teams as much as needed with this customized approach.”
Both technically savvy and a skilled strategist, Hudson is certified in Inbound Marketing through Hubspot and has been invited to speak about her experiences for several organizations ranging from the International Franchise Association to the Detroit Regional Chamber of Commerce. Gilman has also been recognized in local, regional and national publications and websites and has spoken about communications and branding strategy to a number of trade associations, company retreats, and emerging company events.
Perhaps more than anything, Hudson, Gilman and their team members are digital practitioners, allowing them to combine traditional and innovative communications techniques for better results.
“Digital practitioners and data specialists understand a technical level that is very different from the skill set writers and communications professionals have,” Hudson said. “We’re creating streamlined, comprehensive plans for our clients that is best-in-class and covers everything from SEO to digital strategy into brand storytelling, strategic communications and (online) reputation management.”
Nicole Hudson is an engaging thought leader in marketing strategy development, branding, demand generation, content marketing, SEO, social media, storytelling, social selling, marketing technology and lead generation. Her firm, Inbound Lead Solutions, focuses on sales, communications and marketing alignment with B2B companies, franchising, professional services, keynote speakers, authors, and consultants. Hudson’s marketing strategies have been recognized by Franchise Media Group in two consecutive years with Star Awards for social media lead generation, and by a Dbusiness Magazine award in 2016 for Marketing Consulting. Her work has been featured in multiple LinkedIn case studies on SEO, content marketing and lead generation. She published a book collaboration with Bulldog Reporter (Infocom), The Advanced LinkedIn PR Handbook. Hudson has developed social media strategies for three national television appearances: Be the Boss, Shark Tank and Undercover Boss. Nicole is a member of the International Franchise Association, Detroit Women in Digital, and AMA Detroit. She is a board advisor for Mother Honestly, a collective of women CEOs, executives, investors and career professionals; and a board member and marketing chair for Community Home Supports, a Detroit non-profit. Hudson is a recurring columnist in Career Mastered Magazine and a regular keynote speaker, content contributor, and trainer on sales, marketing, and communication topics.
Mark Gilman is president of PitchNoise, a division of Detroit-based Inbound Lead Solutions. With 20+ years of experience in public relations, branding, and marketing, he specializes in providing visibility, strategy and market differentiation for emerging and mid-sized privately held businesses and non-profits as well as individuals.